New Year celebrations always call for elaborate meals and ever-flowing drinks. But if you're not that into champagne, are there alternative options out there to say 'cheers' with at midnight?

Need convincing? Let’s try and bust some of the main myths that might keep you from choosing beer this festive season...


Myth #1: Beer isn’t a party drink...

Wrong! Why ever not? It’s full of surprises and packed with flavour! What’s more, with fizzy beer you still get the excitement required for end-of-year celebrations. Some beer bottles even go “pop” like a bottle of fizzy wine if it’s the theatrical aspect you’re after.


Myth #2: Beer doesn’t pair well with food...

Not true at all! Beer comes in a huge spectrum of flavours. You can choose beers to complement the level of subtlety or spice of a dish, and the possible flavour combinations are endless. The right beer will perfectly accompany any holiday menu, think Beer and CheeseBiramisu and pub snacks!


Myth #3: Beer isn’t sophisticated …

Beer is an integral part of the gastronomic world. More and more, it is represented in highly regarded restaurants: there are even restaurants specialising in beer that are quoted in the Michelin guide. You can get beer pairings with taster menus! 

And if it’s aesthetics you’re worried about, that’s no issue either. Beer, just like champagne, can be enjoyed on a flute. Most commonly this is for a lager, but blonde beers work just as well!


What beers are best to celebrate with?

Beer cocktails are also a great option! Black Velvet, for example, a cocktail made with stout and sparkling wine feels super fancy and can be served in a flute. There are also many other elegant glasses available, depending on the style of beer you’re drinking.

So, forget the champers this year and get festive with beer instead! These are all sparkling and tasty, to be enjoyed with family or friends during the festive celebrations.

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Celebrate with Belgian beers

Belgian beers feel very celebratory, so pick any of our Belgian cases for a great selection of party drinks. As just one example, St. Feuillien Grand Cru, found often in our range. is a great beer to cheers with! 

For those on home draught, we recommend Affligem Blond kegs! Available on all our beer taps, this blond is packed full of flavour and has a lovely golden hue to truly mark any occasion.

Blonds and Belgians for cheers-ing

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Celebrate with IPAs 

IPAs are born to be crowd-pleasers, with notes of tropical fruit and hops bursting out of every glass. While bubbles are few and far between in this beer style, the strong flavours pair beautifully with any snack or dinner you'll be enjoying. 

We recommend any of our IPA kegs but if you are looking to end the year with a bang of flavour, what could be better than Gandolf IPA which has notes of malt whilst packing a fruity punch!

Enjoy an IPA!