Enjoy Responsibly


Too much of anything is never a good thing. That certainly applies when it comes to alcohol consumption. Drinking responsibly is part of leading a healthy lifestyle. Drink and enjoy in moderation, that’s our philosophy. But to be absolutely clear: we do not support alcohol abuse. For those who choose to drink alcohol, there are clear guidelines available on how to drink responsibly.

The UK government advises that there’s no safe level of alcohol consumption. Unit guidelines are the same for men and women and both are advised not to regularly drink more than 14 units per week. In certain cases, drinking alcohol is not advised, e.g. when driving, working, playing sports, taking medication and when pregnant or breastfeeding.

The decision to drink alcohol is mostly a matter of personal responsibility or, when it comes to children, the responsibility of the parents. That is why it’s important for brewers, the hospitality industry, retailers and the government to provide good information for consumers. We are convinced that alcohol-related problems can be tackled more effectively if we all work together. At Beerwulf, we see ourselves as part of the solution, not the problem. That is why we have encouraged moderate alcohol consumption from the very beginning, and strongly discourage excessive drinking and alcohol abuse. We sell alcoholic products for adults to enjoy. However, we — just like everyone else — want to prevent alcohol abuse.

Beerwulf exclusively markets its products to people who are over the age of 18 and does not sell alcoholic drinks to young people under the age of 18. We verify the age of our customers four times before our packages are sent.

At the same time, we find it important to inform young people and their parents of the dangers of excessive alcohol consumption. Young people’s bodies are less capable of handling alcohol than those of adults. Parents who allow their children under the age of 18 to drink alcohol should know that alcohol may impair the development of their children's brains.

We support the views of the The Drinkaware Trust, an independent UK-wide alcohol education charity, funded largely by voluntary and unrestricted donations from UK alcohol producers, retailers and supermarkets. The Trust is governed independently and works in partnership with others to help reduce alcohol-related harm by helping people make better choices about their drinking..

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