Cookie Policy

What this Policy covers

This Cookie Policy sets out:

what a cookie is (paragraph 2);
an overview of the cookies we use (paragraph 3);
information about how cookie data is shared within the HEINEKEN group (paragraph 4);
what you can do if you do not agree to the cookie use (paragraph 5); and
a detailed table setting out all of the cookies that we use (paragraph 6).

This Cookie Policy applies to our website dedicated to BEERWULF for consumers in the UK, available at https://www.beerwulf.com (the "Website").

By using cookies or similar techniques, Beerwulf B.V. located at Stadhouderskade 80, 1073 AT, Amsterdam, The Netherlands, (‘Beerwulf’ or ‘we’ or ‘us) aims to give you a better online experience. Beerwulf is the controller of the Personal Data collected and processed.

We feel it is important that you read this Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes.

What is a cookie?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, GIFs, web beacons and device fingerprints etc. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we collect and how we may use your personal information.

Cookies used on the Website

We use functional cookies to operate the Website (these are set by default). We’d also like to set optional analytical and performance cookies and advertising cookies. By clicking ‘Yes’ on the cookie banner, you give your consent to Beerwulf to place and/or read cookies.. Beerwulf uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

Functional COOKIES
Required cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.
Analytical and Performance COOKIES
Performance cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.

We use Google Analytics to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and Privacy policy:

Google's Privacy Policy

Google Analytics Help pages.

Advertising COOKIES
Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and browsing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Beerwulf websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

Even if no advertising cookies are used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. We have no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

We use Salesforce Interaction Studio as a real-time interaction management and personalization platform to manage your interactions with our websites and communication channels (e.g. email). The tool collects data to improve user experience and offer more relevant content and marketing communications based on which of our online services you use and how, when, how often and where you use them. For more information on Salesforece and how they process your personal data, please visit any of the links below:

Sharing of Cookie Data within HEINEKEN

Beerwulf is part of the HEINEKEN Group (including its affiliates and subsidiaries: ‘HEINEKEN’). As member of a global business, we share information we have acquired via cookies (‘Cookie Data’) with HEINEKEN for aggregated analytical and operational purposes, retargeting, the creation of consumer audiences or look-a-like audiences (where permitted by local law) and enrichment of existing customer profiles. We will only share Cookie Data if we are allowed to do so by law. We will ask for prior consent before sharing Cookie Data.

We may also receive Cookie Data from HEINEKEN for aggregated analytical and operational purposes, retargeting, the creation of consumer audiences or look-a-like audiences (where permitted by local law) and enrichment of existing customer profiles. We only receive and use this Cookie Data if we are allowed to do so by law, and we will ensure prior consent is obtained before using the Cookie Data.

Control your cookie settings

Beerwulf offers you the possibility to consent to our use of cookies or to set your preferences regarding certain categories of cookies by clicking ‘Cookie settings’ in the banner. You can change your preferences at any time by clicking on the hyperlink that is available on our website which also enables you to withdraw the consent you have previously given to us. This hyperlink will include a list of all analytical and advertising cookies.

Please be aware that Beerwulf currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals.

Besides using the ‘Cookie Settings/Set Preferences’ hyperlink on our website, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our website. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

Cookie use

Below is a full list of the cookies used:

1. Functional Cookies

Cookie	Source	Name	Description	Duration	Link


__cfduid	.beerwulf.com	Cloudfare	Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.	365 days	Beerwulf.com
JSESSIONID	.nr-data.net	JSP	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.	session	Beerwulf.com
BeerwulfAnonymous	www.beerwulf.com	Beerwulf	EPIserver Anonymous session	30 minutes	Beerwulf.com
BrowsingHistory	.beerwulf.com	Beerwulf	Used to generate previous page	session	Beerwulf.com
HEINEKEN_ENSIGHTEN_PRIVACY_version	www.beerwulf.com	Beerwulf	Ensighten cookie tooling	session	Beerwulf.com
ageCheck	www.beerwulf.com	Beerwulf	Age check property if user is older than 18yrs	No expiration date	Beerwulf.com
cookiesAccepted	www.beerwulf.com	Beerwulf	Remembers the cookie consent for the customer.	No expiration date	Beerwulf.com
epslanguage	www.beerwulf.com	Beerwulf	The language that is set by the customer in the website	session	Beerwulf.com
_bwtc	www.beerwulf.com	Beerwulf	Unique ID tracker	session	Beerwulf.com
PersistentUserSessionToken	www.beerwulf.com	Beerwulf	Encrypted token containing data needed to validate user for automatically logging in after user	30 days	Beerwulf.com
RemovePersistentUserSessionToken	www.beerwulf.com	Beerwulf	Cookie used as a flag to remove the persistent user session token.	30 days	Beerwulf.com
SignInPersistentUserSessionToken	www.beerwulf.com	Beerwulf	Cookie to flag whether the user signed in via automatic or manual sign in	30 days	Beerwulf.com

2. Analytical Cookies

Cookie	Source	Name	Description	Duration	Link
_cs_c	.contentsquare.com	ContentSquare	The cookie is used by Content Square to save the user consent to be tracked.	1 year	https://contentsquare.com/privacy-and-security/
_cs_id	.contentsquare.com	ContentSquare	Includes User ID: Provides a way to anonymously identify a visitor who revisits the website. This cookie contains the user ID of ContentSquare. ContentSquare is a UX analytics platform used to help improve the experience our customers have with the website. You can opt out of tracking by ContentSquare here: http://optout.contentsquare.net/	395 days or deleted by user	https://www.contentsquare.com/privacy-and-security/
_cs_s	.contentsquare.com	ContentSquare	Includes the number of pages viewed during the current session. This is followed by a ".0" or a ".1" (the latter option allows a user to be included in a service that records the entire session: HTML background data and all cursor movements). This cookie is used by ContentSquare and includes the total number of pages viewed during the current session. ContentSquare is a UX analytics platform used to help improve the experience our customers have with the website. You can opt out of tracking by ContentSquare here: http://optout.contentsquare.net/	Session (expires 30 minutes after last page view)	https://www.contentsquare.com/privacy-and-security/
datr	.facebook.com	Facebook	We use the Facebook Social Plugins to let you share with your friends the contents of our website that you liked.	2 years	https://www.facebook.com/policy/cookies/
dpr	.facebook.com	Facebook	This cookie is used by Facebook** for performance.	Session	https://www.facebook.com/policy/cookies/
fr	.facebook.com	Facebook	We use the Facebook Social Plugins to let you share with your friends the contents of our website that you liked.	2 years	https://www.facebook.com/policy/cookies/
sb	.facebook.com	Facebook	Used by Facebook to improve friend suggestions		https://www.facebook.com/policy/cookies/
wd	.facebook.com	Facebook	Session cookie for window dimensions	Session	https://www.facebook.com/policy/cookies/
SSID	.youtube.com	Google	These cookies are stored on your computer in order to keep you connected to your Google account, and preferences for the next time you log in. While this session remains active Google will use these cookies to improve your experience based on these preferences.	10 years	https://policies.google.com/technologies/types
YSC	.youtube.com	Google	This is used by YouTube for storing user preferences, tracking view numbers for videos and other unspecified purposes.	8 months	https://policies.google.com/technologies/types
_ga	.analytics.google.com	Google Analytics	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.	2 years	https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
LOGIN_INFO	.youtube.com	Google.com	This cookie is used to play YouTube videos embedded on the website.	6 months	https://policies.google.com/technologies/types
MSCC	.bing.com	Microsoft	These cookies track user behaviour through the site and interactions with the Bing Maps API.	6 months	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
SRCHD	.bing.com	Microsoft	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.	2 years	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
SRCHHPGUSR	.bing.com	Microsoft	These cookies track user behaviour through the site and interactions with the Bing Maps API.	Session	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
SRCHUID	.bing.com	Microsoft	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.	Browser clearance	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
SRCHUSR	.bing.com	Microsoft	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.	Session	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
_RwBf	.bing.com	Microsoft	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.	6 months	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
MSFeedbackSent	.mopinion.com	Mopinion	Registration that feedback was sent	30 days	https://support.mopinion.com/help/which-cookies-do-we-use
MSopened	.mopinion.com	Mopinion	Registration that the form has been opened	30 days	https://support.mopinion.com/help/which-cookies-do-we-use
Pastease.passive.activated.leuTGb8xcLyFOB0	.mopinion.com	Mopinion	Visitor belongs to the selected group and button is shown	30 days default	https://support.mopinion.com/help/which-cookies-do-we-use
Pastease.passive.chance.leuTGb8xcLyFOB0	.mopinion.com	Mopinion	Visitor belongs to the selected group	30 days default	https://support.mopinion.com/help/which-cookies-do-we-use
Pastease.pro_active.activated.4wnScGO5wSWULUQ	.mopinion.com	Mopinion	The visitor is selected and gets to see the form	30 days default	https://support.mopinion.com/help/which-cookies-do-we-use
Pastease.pro_active.chance.4wnScGO5wSWULUQ	.mopinion.com	Mopinion	Chance the visitor gets to see the form	30 days default	https://support.mopinion.com/help/which-cookies-do-we-use
_HPVN	.bing.com	Microsoft	This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.		https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
ABTasty	.abtasty.com	AB tasty	AB tasty is a UX analytics platform used for improving the user experience on the website.		https://support.abtasty.com/hc/en-us/ articles/218855298-What-are-the-cookiesthat-AB-Tasty-places
ajs_anonymous_id	.trustpilot.com	Trustpilot	These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before.	1 year	https://legal.trustpilot.com/for-everyone/cookie-policy

3. Advertising Cookies

Cookie	Source	Name	Description	Duration	Link
MUIDB	.bat.bing.com	bat.bing.com	Microsoft Bing - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	390 days	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
APISID	.youtube.com	DoubleClick	DoubleClick - This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.	693 days	https://policies.google.com/technologies/types?hl=en
CONSENT	.youtube.com	DoubleClick	DoubleClick	7016 days	https://policies.google.com/technologies/types?hl=en
HSID	.youtube.com	DoubleClick	DoubleClick - This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.	693 days	https://policies.google.com/technologies/types?hl=en
_fbp	.facebook.com	Facebook	This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.	Session	https://www.facebook.com/policy/cookies/
VISITOR_INFO1_LIVE	.youtube.com	Google	To embed videos from YouTube on Beerwulf using YouTube's privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.	8 months	https://support.google.com/youtube/answer/171780?hl=en-GB
_gcl_au	.analytics.google.com	Google Analytics	This cookie is used by Google Analytics to understand user interaction with the website.	2 months	https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
_gid	.analytics.google.com	Google Analytics	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.	24 hours	https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
PREF	.youtube.com	Google.com	This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.	2 years	https://policies.google.com/technologies/types?hl=en
SAPISID	.youtube.com	Google.com	This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.		https://policies.google.com/technologies/types?hl=en
SIDCC	.youtube.com	Google.com	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	90 days	https://policies.google.com/technologies/types?hl=en
MUID	.bing.com	Microsoft	Microsoft Bing - This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.	390 days	https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
NAP	.bing.com	Microsoft	These cookies are installed by a third party, Atlas Solutions, which is part of Microsoft Advertising. They are used to track and deliver targeted advertising to web users based on their browsing behaviour.		https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
guest_id	.twitter.com	Twitter	This cookie is set by Twitter to identify and track the website visitor.	2 years	https://twitter.com/en/privacy
personalization_id	.twitter.com	Twitter	This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	730 days	https://twitter.com/en/privacy
syndication_guest_id	.twitter.com	Twitter	Necessary for the operation of a tweet within the site	18 months	https://twitter.com/en/privacy
_derived_epik	.pinterest.com	Pinterest	This cookie is placed by the Pinterest tag when a match is identified when no cookies are present, such as enhanced match	Session	https://help.pinterest.com/en/business/article/pinterest-tag-parameters-and-cookies
eu_cn	.twitter.com	Twitter	Used to identify you to Twitter, if you do not have a Twitter account or never accessed the Twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed.	1 year	https://twitter.com/en/privacy
SID	.youtube.com	Google.com	DoubleClick - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.	693 days	https://policies.google.com/technologies/types?hl=en
sc_at	snap.com	Snapchat	Used to identify a visitor across multiple domains.	1 year	https://snap.com/en-GB/privacy/cookie-information
_pinterest_sess	pinterest.com	Pinterest	The Pinterest login cookie, this is used to store a person’s login state within a web browser.	1 year	https://policy.pinterest.com/en/cookies
_sfid_124f	evergage.com	Salesforce Marketing Cloud	Salesforce Interaction Studio Cookie used for tracking identity to build a common profile of the user	2 years	https://www.salesforce.com/eu/company/privacy/full_privacy/
_evga_c4bc_	evergage.com	Salesforce Marketing Cloud	Salesforce Interaction Studio Cookie used for tracking identity to build a common profile of the user	2 years	https://www.salesforce.com/eu/company/privacy/full_privacy/

Concluding Remarks

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact service@beerwulf.com.

The most recent version of this cookie policy is of April 2022.