Cookie Policy

1. What this Policy covers

This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use (paragraph 3);
  • information about how cookie data is shared within the HEINEKEN Group (paragraph 4);
  • what you can do if you do not agree to the (further) cookie use (paragraph 5); and
  • a detailed table setting out all of the cookies that we use (paragraph 6).

This Cookie Policy applies to our website dedicated to BEERWULF for consumers in the United Kingdom, available at [https://www.beerwulf.com] (the "Website") Beerwulf B.V. located at Westeinde 16, 1017ZP Amsterdam, The Netherlands, (‘Beerwulf’ or ‘we’ or ‘us) aims to make your online experience and interaction as informative and relevant as possible. Beerwulf is part of the HEINEKEN Group (‘HEINEKEN’).  Beerwulf is the controller of the Personal Data collected and processed.

We use cookies or similar techniques to achieve this. We feel it is important that you read this Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes.

2. What is a cookie?

Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At Beerwulf we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the personal data we collect and how we may use your personal information.

3. Cookies used on the Website

By clicking ‘Yes’ on the cookie banner, you give your consent to HEINEKEN to place and/or read cookies. HEINEKEN  uses several different types of cookies:1) functional cookies, 2) analytics cookies, and 3) advertising cookies. Beerwulf uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  • Functional COOKIES
    Required cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.
  • Analytical COOKIES
    Performance cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.  
  • We use Google Analytics cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and Privacy policy:
    Google's Privacy Policy
    Google Analytics Help pages.
  • Advertising COOKIES
    Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers. Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours. These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

Even if no advertising cookies are used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. We have no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

4. Sharing of cookie data between HEINEKEN Group affiliates

As member of a global business, we share information we have acquired via ‘cookies’ with Heineken group affiliates and subsidiaries  for reasons as aggregated analytical and operational purposes and for retargeting, creating of consumer audiences or look-a-like audiences (where permitted by local law), enriching of existing customer profiles. We will only share such information when we are allowed to do so by law. We will have asked for prior consent for sharing ‘cookie data’.

5.Control your cookie settings

Beerwulf offers you the possibility to consent to our use of cookies or to set your preferences regarding certain categories of cookies by clicking ‘Cookie settings’ in the banner.  You can change your preferences at any time by clicking on the hyperlink that is available on our website – which also enables you to withdraw the consent you have previously given to us. This hyperlink will include a list of all analytical and advertising cookies.

Please be aware that Beerwulf currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the ‘Cookie Settings/Set Preferences’ hyperlink on our website, you can manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings/Set Preferences on our website. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

6. Cookie Use

Below is a full list of the cookies used:

6.1 Functional Cookies

(Please scroll left and right to view the entire contents of the table)

Cookie

Source

Name

Description

Duration

Link

_hjDonePolls

www.beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjid

.beerwulf.com

Hotjar

Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

365 days or deleted by user

https://www.hotjar.com/privacy

__cfduid

.beerwulf.com

Cloudfare

Cookie assoiated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.

365 days

Beerwulf.com

JSESSIONID

.nr-data.net

JSP

Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.

session

Beerwulf.com

BeerwulfAnonymous

www.beerwulf.com

Beerwulf

EPIserver Anonymous session

30 minutes

Beerwulf.com

BrowsingHistory

.beerwulf.com

Beerwulf

Used to generate previous page

session

Beerwulf.com

HEINEKEN_ENSIGHTEN_PRIVACY_version

www.beerwulf.com

Beerwulf

Ensighten cookie tooling

session

Beerwulf.com

ageCheck

www.beerwulf.com

Beerwulf

Age check property if user is older than 18yrs

No expiration date

Beerwulf.com

cookiesAccepted

www.beerwulf.com

Beerwulf

Remembers the cookie consent for the customer.

No expiration date

Beerwulf.com

epslanguage

www.beerwulf.com

Beerwulf

The language that is set by the customer in the website

session

Beerwulf.com

_bwtc

www.beerwulf.com

Beerwulf

Unique ID tracker

session

Beerwulf.com

PersistentUserSessionToken

www.beerwulf.com

Beerwulf

Encrypted token containing data needed to validate user for automatically logging in after user

30 days

Beerwulf.com

RemovePersistentUserSessionToken

www.beerwulf.com

Beerwulf

Cookie used as a flag to remove the persistent user session token.

30 days

Beerwulf.com

SignInPersistentUserSessionToken

www.beerwulf.com

Beerwulf

Cookie to flag whether the user signed in via automatic or manual sign in

30 days

Beerwulf.com

6.2 Analytical Cookies

Cookie

Source

Name

Description

Duration

Link

_qubitTracker

.beerwulf.com

Qubit

This cookie is used to give each visitor a specific Qubit ID.

365 days

https://www.qubit.com/legal/privacy-and-cookie-policy/

qb_generic

.beerwulf.com

Qubit

Qubit is a personalisation software that uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. They are used by Qubit to improve the user experience.

Session

https://www.qubit.com/legal/privacy-and-cookie-policy/

qb_permanent

.beerwulf.com

Qubit

This cookie is planned to store all permanent data and ultimately replace all other permanent cookies.

365 days

https://www.qubit.com/legal/privacy-and-cookie-policy/

qb_session

.beerwulf.com

Qubit

This cookie is planned to store all session data and ultimately replace all other session cookies.

Session

https://www.qubit.com/legal/privacy-and-cookie-policy/

_cs_c

.beerwulf.com

ContentSquare

The cookie is used by Content Square to save the user consent to be tracked.

1 year

https://contentsquare.com/privacy-and-security/

_cs_id

.beerwulf.com

ContentSquare

Includes User ID: Provides a way to anonymously identify a visitor who revisits the website. This cookie contains the user ID of ContentSquare. ContentSquare is a UX analytics platform used to help improve the experience our customers have with the website. You can opt out of tracking by ContentSquare here: http://optout.contentsquare.net/

395 days or deleted by user

https://www.contentsquare.com/privacy-and-security/

_cs_s

.beerwulf.com

ContentSquare

Includes the number of pages viewed during the current session. This is followed by a ".0" or a ".1" (the latter option allows a user to be included in a service that records the entire session: HTML background data and all cursor movements). This cookie is used by ContentSquare and includes the total number of pages viewed during the current session. ContentSquare is a UX analytics platform used to help improve the experience our customers have with the website. You can opt out of tracking by ContentSquare here: http://optout.contentsquare.net/

Session (expires 30 minutes after last page view)

https://www.contentsquare.com/privacy-and-security/

datr

.facebook.com

Facebook

We use the Facebook Social Plugins to let you share with your friends the contents of our website that you liked.

2 years

https://www.facebook.com/policy/cookies/

dpr

.facebook.com

Facebook

This cookie is used by Facebook** for performance.

Session

https://www.facebook.com/policy/cookies/

fr

.facebook.com

Facebook

We use the Facebook Social Plugins to let you share with your friends the contents of our website that you liked.

2 years

https://www.facebook.com/policy/cookies/

sb

.facebook.com

Facebook

Used by Facebook to improve friend suggestions

 

https://www.facebook.com/policy/cookies/

wd

.facebook.com

Facebook

Session cookie for window dimensions

Session

https://www.facebook.com/policy/cookies/

SSID

.youtube.com

Google

These cookies are stored on your computer in order to keep you connected to your Google account, and preferences for the next time you log in. While this session remains active Google will use these cookies to improve your experience based on these preferences.

10 years

https://policies.google.com/technologies/types

YSC

.youtube.com

Google

This is used by YouTube for storing user preferences, tracking view numbers for videos and other unspecified purposes.

8 months

https://policies.google.com/technologies/types

_ga

.beerwulf.com

Google Analytics

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

2 years

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

LOGIN_INFO

.youtube.com

Google.com

This cookie is used to play YouTube videos embedded on the website.

6 months

https://policies.google.com/technologies/types

MSCC

.bing.com

Microsoft

These cookies track user behaviour through the site and interactions with the Bing Maps API.

6 months

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

SRCHD

.bing.com

Microsoft

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.

2 years

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

SRCHHPGUSR

.bing.com

Microsoft

These cookies track user behaviour through the site and interactions with the Bing Maps API.

Session

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

SRCHUID

.bing.com

Microsoft

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.

Browser clearance

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

SRCHUSR

.bing.com

Microsoft

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.

Session

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

_RwBf

.bing.com

Microsoft

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.

6 months

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

MSFeedbackSent

www.beerwulf.com

Mopinion

Registration that feedback was sent

30 days

https://support.mopinion.com/help/which-cookies-do-we-use

MSopened

www.beerwulf.com

Mopinion

Registration that the form has been opened

30 days

https://support.mopinion.com/help/which-cookies-do-we-use

Pastease.passive.activated.leuTGb8xcLyFOB0

www.beerwulf.com

Mopinion

Visitor belongs to the selected group and button is shown

30 days default

https://support.mopinion.com/help/which-cookies-do-we-use

Pastease.passive.chance.leuTGb8xcLyFOB0

www.beerwulf.com

Mopinion

Visitor belongs to the selected group

30 days default

https://support.mopinion.com/help/which-cookies-do-we-use

Pastease.pro_active.activated.4wnScGO5wSWULUQ

www.beerwulf.com

Mopinion

The visitor is selected and gets to see the form

30 days default

https://support.mopinion.com/help/which-cookies-do-we-use

Pastease.pro_active.chance.4wnScGO5wSWULUQ

www.beerwulf.com

Mopinion

Chance the visitor gets to see the form

30 days default

https://support.mopinion.com/help/which-cookies-do-we-use

_HPVN

.bing.com

Microsoft

This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.

 

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

6.3 Advertising Cookies

Cookie

Source

Name

Description

Duration

Link

MUIDB

bat.bing.com

bat.bing.com

Microsoft Bing - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

390 days

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

APISID

.youtube.com

DoubleClick

DoubleClick - This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device. This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

693 days

https://policies.google.com/technologies/types?hl=en

CONSENT

.youtube.com

DoubleClick

DoubleClick

7016 days

https://policies.google.com/technologies/types?hl=en

HSID

.youtube.com

DoubleClick

DoubleClick - This cookie is set by DoubleClick (which is owned by Google) to build a profile of the website visitor's interests and show relevant ads on other sites.

693 days

https://policies.google.com/technologies/types?hl=en

_fbp

.beerwulf.com

Facebook

This cookie will help deliver our advertising to people who have already visited our website when they are on Facebook or a digital platform powered by Facebook Advertising.

Session

https://www.facebook.com/policy/cookies/

VISITOR_INFO1_LIVE

.youtube.com

Google

To embed videos from YouTube on Beerwulf using YouTube's privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.

8 months

https://support.google.com/youtube/answer/171780?hl=en-GB

_gcl_au

.beerwulf.com

Google Analytics

This cookie is used by Google Analytics to understand user interaction with the website.

2 months

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

_gid

.beerwulf.com

Google Analytics

This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.

24 hours

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

PREF

.youtube.com

Google.com

This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.

2 years

https://policies.google.com/technologies/types?hl=en

SAPISID

.youtube.com

Google.com

This DoubleClick cookie is generally set through the site by advertising partners, and used by them to build a profile of the website visitor's interests and show relevant ads on other sites. This cookie works by uniquely identifying your browser and device.

 

https://policies.google.com/technologies/types?hl=en

SIDCC

.youtube.com

Google.com

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

90 days

https://policies.google.com/technologies/types?hl=en

MUID

.bing.com

Microsoft

Microsoft Bing - This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

390 days

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

NAP

.bing.com

Microsoft

These cookies are installed by a third party, Atlas Solutions, which is part of Microsoft Advertising. They are used to track and deliver targeted advertising to web users based on their browsing behaviour.

 

https://about.ads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies

guest_id

.twitter.com

Twitter

This cookie is set by Twitter to identify and track the website visitor.

2 years

https://twitter.com/en/privacy

personalization_id

.twitter.com

Twitter

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

730 days

https://twitter.com/en/privacy

syndication_guest_id

.twitter.com

Twitter

Necessary for the operation of a tweet within the site

18 months

https://twitter.com/en/privacy

_derived_epik

.beerwulf.com

Mailchimp

This cookie is associated with the MailChimp sign up form that will pop-up on the homepage. Will store the value ‘yes’ to prevent the popup being displayed again.

Session

https://mailchimp.com/legal/cookies/

eu_cn

.twitter.com

Twitter

Used to identify you to Twitter, if you do not have a Twitter account or never accessed the Twitter.com website directly then Twitter will assign you a unique code to track your visit to the Twitter feed.

1 year

https://twitter.com/en/privacy

SID

.youtube.com

Google.com

DoubleClick - This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

693 days

https://policies.google.com/technologies/types?hl=en

 

7. Concluding Remarks

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact service@beerwulf.com.

The most recent version of this cookie policy is dated: [19-20-2020]