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The moment is upon us. On 14th June the first whistle sounded, marking the kickoff of the World Cup.
If you are supporting England, you can catch most of the action in the afternoon or evening, making the occasion all the more worthy of a few beers and some tasty snacks. But whichever team you’re supporting, the World of Beers pack is designed to get you in the mood with 16 amazing beers to try from all over the globe. Ready to plan your football viewing and beer tasting over the next few weeks?
12 products
In the southern part of Germany, Bavaria, they know how to brew a good beer and how to organise a good party! Thousands of tourists come to the annual Oktoberfest. Thanks to the Oktoberfest Pack with 12 delicious beers brewed in Southern Germany or at least based on this style you don’t even need to leave your house to celebrate. Don’t forget the pretzels and the bratwurst!
Date: 19th May at 7pm
Beer: Baladin Nora
Italy may be absent, but there’s no reason we shouldn’t be able to enjoy a truly excellent Italian beer. Italians love adding herbs to their beers which often means they pair very well with food.
To kick off the first match, try the fragrant Nora from Baladin during Egypt’s match against host Russia. The beer is brewed with Kamut, which is a type of wheat that originates in Egypt.
Date: 21st June at 1pm
Beer: Pilsner Urquell and Brothers In Law Australian Pale Ale
Pilsner Urquell is a classic beer and one fully deserving of an occasion as important as the World Cup. It was first brewed in 1842, the same year mycologist Emil Christian Hansen was born. The Danish scientist is credited with discovering the mother of the bottom yeasts: Saccharomyces Carlsbergensis. This yeast is the soul of Pilsner Urquell, which is why it’s such a perfect beer to drink while cheering on Denmark.
Or, Australia fans may want to try the Australian Pale Ale from Brothers in Law, which is brewed with Australian hop varieties. This beer is easy-going, much like the Australian people.
Date: 21st June at 7pm
Beer: Galway Bay Bay Ale
Now this one sounds like a beautiful game on paper: both teams with a huge amount of attacking power. The best of all, of course, is Lionel Messi, with his red beard like an Irish warrior. Which wouldn’t be too surprising as there are more than a million Irish people living in Argentina. In salute, this match calls for refreshment from Bay Ale, brewed by the Irish brewer Galway Bay. It’s a typical Irish Ale: malty, with a slightly bitter, hoppy aftertaste.
Date: 23rd June at 4pm
Beer: Hite Pale Lager, Tiger Pilsner and Troost Cerveza Extraordinaria
This will undoubtedly be another interesting match, so we’ve lined up three beers to try on this summer afternoon.
Start the game off well with Hite, a South Korean beer that was inspired by an extremely drinkable American beer.
Since the South Korean national team is called the Asian Tigers, we’re going to go right ahead and recommend drinking Tiger Pilsner, a typical lager often drunk with spicy food due to its particularly fresh aftertaste.
Finally, we’ll move on to the Cerveza Extraordinaria from Troost, which is inspired by Mexican lager. Because of the citra-hop, a slice of lemon in the neck is surplus to requirements - this beer is fruity enough as it is.
Date: 24th June at 1pm
Beer: Rogue 4 hops
Rogue is an American brewer seen to be one of the founders of the current beer revolution. Their 4 Hops is a fruity session IPA that’s reasonably low strength at 4.4%.
This beer will be pleasant to sip during what should be an easy game against Panama, and not just because it’s easy drinking. The area around the Panama Canal was American for a long time, and IPA is originally English. Put the two together, and there you have it - what could be a more perfect fit than an American IPA?
Date: 24th June at 7pm
Beer: Stiegl Columbus 1492
With top players in every line, Columbia has a team that can make life very difficult for any opponent. The country itself was named after Christopher Columbus, so let’s give a nod to him with Stiegl Columbus, a smooth and fruity pale ale.
Date: 25th June at 7pm
Beer: Neleman Vrolijkheid Naranja
The Spanish team is full to the brim with quality players, so this is the moment for the Moroccan team to show off the best of what they have to offer. This could be an exciting match.
Get prepped for the fireworks with Vrolijkheid Naranja, brewed by a Dutch winemaker in Spain. The beer is brewed with oranges, and while it avoids exaggerating the taste, it’s still certainly fruity.
Date: 26th June at 3pm
Beer: Rouget de Lisle La Marseillaise
Les Bleus are a definite contender for the World Cup title. The country is so packed with talent that they've left some of the biggest names at home.
La Marseillaise is the ideal beverage to accompany any French football match: not only does the bottle have a very French look, it’s even named after the national anthem. This beer is fresh and fruity, and tastes great on a warm summer day.
Date: 27th June at 3pm
Beer: Überquell World White IPA
Titleholder Germany takes on South Korea in its last group match; this could be a very important competition for one of the world’s biggest beer nations. At this stage in the group phase, South Korea has the chance to put a spanner in the works for Germany, so this one could be tense.
Settle in to watch this game with a refreshing mix between an IPA and a Weizen: Überquell World White IPA.
Date: 27th June at 7pm
Beer: Brazilian Road Trip
Brazil is one of the favourites for the World Cup. Neymar is on top form right now, and he’s surrounded by some of the best players in the game. Brazil’s last group match will certainly be worth a watch.
Grab the bottle of Brazilian Road Trip for this evening match. It’s a soft stout with chocolate and vanilla tones, brewed with Brazilian Açai berries.
Date: 28th June at 3pm
Date: 28th June at 7pm
Beer: Kirin Ichiban, Meantime India Pale Ale and Gouden Carolus Classic
As you sit down and put your feet up to enjoy the last day of the group phase, crack into a Kirin Ichiban, a Japanese beer that goes extremely well with sushi.
After Japan v Poland you should be all warmed up and ready for the main event. Not only is England v Belgium set to be the biggest clash of the group stage, it’s also a great opportunity to drink classic beers from two of the best beer-brewing countries in the world.
Meantime IPA is a textbook modern English IPA: tasteful, classic, and beautifully balanced in hops and bitterness.
After that, move on to a real Belgian favourite: Gouden Carolus Classic from Brouwerij Het Anker. This beer is rich and sweet, and also offers excellent balance. Regardless of the outcome of the group stages, with this beer you’re in for a delicious finish to a month of great football. Enjoy.
12 products
In the southern part of Germany, Bavaria, they know how to brew a good beer and how to organise a good party! Thousands of tourists come to the annual Oktoberfest. Thanks to the Oktoberfest Pack with 12 delicious beers brewed in Southern Germany or at least based on this style you don’t even need to leave your house to celebrate. Don’t forget the pretzels and the bratwurst!
