The story of...Beavertown Brewery
Beavertown Brewery was set up in 2011 when, inspired by pub trips with his dad, smoky American barbecue and having fronted a successful touring rock band, Logan Plant made the decision to take home brewing to the next level.
Beavertown as we know it today is definitely more rock’n’roll than the average brewery, and not only because founder Logan is the son of legendary Led Zeppelin frontman Robert Plant. Its psychedelic, Day of the Dead-inspired artwork also plays its part, with skulls, spaceships and colours that help award each beer its own individuality. Beavertown is also well-known for its annual event, The Beavertown Extravaganza, which welcomes some of the top breweries from around the world to London to offer up their freshest brews to thirsty ticket-holders. But more on that later...
The Beavertown brewery
The name for Beavertown Brewery was inspired by the area in which it was founded: De Beauvoir Town, in the East London borough of Hackney. Logan first set up his 650 litre brew house in the kitchen of an American barbecue restaurant, ‘Duke’s Brew and Que’. The early Beavertown brewery set up camp opposite the smokers which were used to cook and flavour the food, and this heavily influenced his first brews.
Fast forward a few years and the Beavertown Brewery now hosts a wildly popular taproom in Tottenham, north London. There are also plans to install a microbrewery and additional taproom inside the new Tottenham Hotspur football stadium, in a craft beer first for premiership football.
Something that sets the brewery apart from most others is that it has a strict can-only policy for the beer it brews. This decision was made to better protect the beer and save on transportation and recycling costs.
If you’ve come across Beavertown beer before it’s likely you’ve tried Gamma Ray, the very drinkable American Pale Ale from its core range, which is packed with tropical mango and grapefruit flavours. The beer is brewed with six different hops: Columbus, Bravo, Amarillo, Citra, Calypso and Mosaic, all added to the whirlpool before being dry hopped for days.
Another lesser-known yet highly recommended Beavertown beer is Dame Melba Phantom, a bold peach and raspberry Berliner Weisse. Unlike Gamma Ray, this one is brewed without hops, which results in very little bitterness but lets the juicy peach and sharp Scottish raspberry flavours take centre stage.
The Beavertown Extravaganza
The infamous Beavertown Extravaganza is an event created with the simple aim of celebrating beer, beer drinkers, and the people who brew beer - not just in Europe but all over the world. It takes place at Printworks in Canada Water, London; a 95,000 square foot venue with three beer halls and street food vendors supplied by KERB. In 2018, 61 different breweries attended.