The story of...Hoppebräu
Waakirchen in Bavaria, between Bad Tolz and the Tegernsee: here Markus Hoppe started brewing beer in the garage almost 10 years ago. At that time it was still called "Markus Hoppes Garagenbräu". Today he is the master brewer and founder of "Hoppebräu".
Special Beer Hoppebräu
Introducing craft beer to people in the Bavarian countryside was not easy at first. Markus Hoppe says with a smile: "The Bavarians drink Bright, white beer, dark, maybe a Pils - and then I come with an IPA and people expect the beer to be one of the designated beer styles, drink it and say: Wow!"
"This tastes like Vogelwuid" was the reaction of Markus Opa when he tried his IPA for the first time. This is a typical Bavarian word for wild. That is how fast the name of the beer Hoppebräu Vogelwuid originated. "He did not necessarily mean that it had a positive taste at the time," Markus explains with a wink. "But in the meantime, people have come to love it by trying it and spreading the word."
Hoppebräu brewery in Waakirchen
Markus Hoppe still brews his beers in Grafing at Wildbräu. But the demand is getting bigger and bigger - the product requires a home. That is why Hoppebräu has been building its own brewery in Waakirchen since the beginning of April. Outside is a beer garden and in a tavern, from which you can look in the brewery. Markus Hoppe wants to show what lies behind the production of this complex beverage. He wants to share his enthusiasm in a transparent way with all customers and friends.
"Customers have to be able to see everything, it's important for me to ensure a transparent production chain, that every consumer can learn everything from raw materials to distribution and the people behind them."
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