A visit to...Brand
The Brand Brewery is one of the oldest in the Netherlands. Beer has been brewed in Wilre, South Limburg since 1340. In 1871, the brewery was acquired by the Brand family, who gave the beer its name. Rob Habets, the current brewmaster at Brand, knows all about this history:
“Ever since the Brand family came to own the brewery, the quality of the beer and the variety of flavours have always been the top priorities,” says Rob. It’s unsurprising then, that the oldest craft beer in the Netherlands is the Brand Imperator. This amber-coloured beer has been sold in the Netherlands since 1949. In 1952, Brand launched Brand UP, a pilsner based on the original Czech recipe. And then there’s the glass: the wafer-thin pilsner glass is commonplace in the Netherlands, but it was the Brand family that introduced this type of glass to the Dutch.