Cookie Policy

1. What this Policy covers

This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use (paragraph 3);
  • what you can do if you do not agree to the (further) cookie use (paragraph 4);
  • further information about cookies in general (paragraph 5); and
  • a detailed table setting out all of the cookies that we use (paragraph 6).

Beerwulf B.V. (‘Beerwulf’) aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. Please note that by continuing to use our Website, you are agreeing to our using of cookies in the manner set out in this Cookie Policy. We therefore feel it is important that you read the Cookie Policy carefully, so that you know what cookies our Website uses and for what purposes. If you do not wish to accept cookies in connection with your use of this Website, you should not accept cookies during the age check, or you may choose to turn off your cookies (see paragraph 4 below for how to do this) - but this may affect the functionality of the Website.  

 

2. What is a cookie?

After you submit the age-gate form and enter the Website, the Website will make use of so-called "cookies". Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At Beerwulf we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Our Privacy Policy sets out full details of the other information we may collect and how we may use your personal information.

 

3. Cookies used on the Website

Beerwulf uses several different types of cookies. Some of these are session cookies which are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies which remain on your device for the period of time specified in the cookie. The Website uses cookies for the following purposes:

  • REQUIRED COOKIES

Required cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.

  • PERFORMANCE COOKIES

Performance cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.
We use Google Analytics Cookies to obtain an overall view of visitor habits and visitor volumes, and to help improve the overall experience on our website. You may refuse the use of cookies by selecting the appropriate settings on your browser as described above. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB#. You may disable the use of Google Analytics by using the link disable Google Analytics. This link creates an opt-out cookie which prevents the further processing of your data. For more information about Google Analytics cookies, please see Google's help pages and Privacy policy:
Google’s Privacy Policy
Google Analytics Help pages

  • COMMUNICATION COOKIES

The Website allows cookies of third party social networks (e.g. Facebook, YouTube, Twitter, Instagram). This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. Beerwulf has no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.

  • ADVERTISING COOKIES

Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers.

Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other websites than ours. In this case, the information about your current website visit may be combined with information from previous visits to these other websites.

These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.

Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. For example, if you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.

 

4. Control your cookie settings

Once you have given us your agreement to the use of cookies, we shall store a cookie on your computer or device to remember this for next time. If you wish to withdraw your cookie consent at any time, you will have to delete our cookies using your internet browser settings. You should do this through the browser settings for each browser you use. Please be aware that some of our services will not function if your browser does not accept cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.
Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/help/tutorials/security/privacy/
Adobe (flash cookies): https://www.adobe.com/support/flash/downloads.html

To block Google Analytics cookies specifically, you can install the “Google Analytics Opt-out Browser Add-on” provided by Google.

5. Cookie Use

Below is a full list of the cookies used:

5.1 Required Cookies

(Please scroll left and right to view the entire contents of the table)

COOKIE

SOURCE

NAME

DESCRIPTION

DURATION

LINK

_hjIncludedInSample

beerwulf.com

Hotjar

Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjClosedSurveyInvites

beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjDonePolls

beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjMinimizedPolls

beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjDoneTestersWidgets

beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.

365 days or deleted by user

https://www.hotjar.com/privacy

_hjMinimizedTestersWidgets

beerwulf.com

Hotjar

Hotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

365 days or deleted by user

https://www.hotjar.com/privacy

_cs_vars

beerwulf.com

ContentSquare

This cookie is used by ContentSquare to record custom variables

Session

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

_cs_ex

beerwulf.com

ContentSquare

This cookie is used by ContentSquare to exclude some visitors from the collection

30 days

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

_gat

 

beerwulf.com

Google Analytics

Used to throttle request rate.

1 Minute

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

5.2 Performance Cookies

COOKIE

SOURCE

NAME

DESCRIPTION

DURATION

LINK

_cs_id

beerwulf.com

ContentSquare

This cookie contains ContentSquare’s user identifier

13 months

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

_cs_s

beerwulf.com

ContentSquare

This cookie contains the number of pageviews within the running session for ContentSquare Solution

30 minutes

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

uxt_'xxxx'

 

beerwulf.com

ContentSquare

These cookies are used by ContentSquare to A/B test our website. This means we can show different variations of parts of our website to users. We use the aggregated data to see which variation performs best and this way optimize the user experience on our website.

90 days or deleted by user

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

_cs_c

beerwulf.com

ContentSquare

This cookies is used by ContentSquare to save the user consent to be tracked.

13 months

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

_cs_optout

beerwulf.com

ContentSquare


This cookies is used by ContentSquare to exclude some visitors from the collection.

3 years

https://www.contentsquare.com/privacy-policy/
https://docs.contentsquare.com/uxa-en/#security-and-collected-data

 

_ga

beerwulf.com

Google Analytics

Used to distinguish users.

2 years or deleted by user

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

_gid

beerwulf.com

Google Analytics

Used to distinguish users.

24 hours

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

5.3 Communication Cookies 

COOKIE

SOURCE

NAME

DESCRIPTION

DURATION

LINK

N/A

N/A

N/A

N/A

N/A

N/A

5.4 Advertising Cookies

COOKIE

SOURCE

NAME

DESCRIPTION

DURATION

LINK

_tuuid

beerwulf.com

Platform161

Matches ads to visitors based off of visiting beerwulf.com. Also is used to track analyze traffic and retarget users.

390 days or deleted by user

beerwulf.com

_gid

beerwulf.com

Google AdWords

Match ads to interest visitor. This interest is based on visited Beerwulf.com pages.

180 days or deleted by user

beerwulf.com

 fbq

script

Facebook.com

This script is used for measuring conversions where Facebook has been part of the customer journey. And this script measures the effectiveness of advertisements on Facebook. We use that information to customize our ads on Facebook.

540 days or deleted by user

script

_uetsid

beerwulf.com

Bing

Match ads to interest visitor. This interest is based on visited Beerwulf.com pages.

180 days or deleted by user

beerwulf.com

6. Concluding Remarks

We will keep this Cookie Policy under review and make updates from time to time. Any changes to this Cookie Policy will be posted on our Website page and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact service@beerwulf.com.

 

 

Are you 18 or older?

You can only buy craft beer if you are 18 or older. We can not and will not sell beer to minors.

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