by Vicky Lewis Content Specialist at Beerwulf
New beer from Run the JewelsAvailable to order now
UPDATE: Run the Jewels are back with another exclusive release: and we’re not talking about music...
DOWN Double IPA is the latest in the hip-hop duo’s range of artisanal craft beers, brewed in collaboration with renowned Berlin craft brewery BRLO. Unlike their last release, pilsner Legend Has It, this new beer is a bitter, dry double IPA of 7.5% ABV; however much like the pilsner, it’s infused with CBD hemp and packed with grassy, hoppy aromas: just the way El-P and Killer Mike like it.
For those interested in label artwork, the bottle’s design was created by Atlanta illustrator Nick Benson, who has worked with Run the Jewels on a number projects in the past. It depicts the Winged Victory of Samothrace sculpture, which you might just recognise from the enormous 36 inch pendant usually worn around Killer Mike’s neck.
Of course, Run the Jewels aren't the first musicians to take the plunge and create their own craft brew. But how popular are musician/brewery collaborations, and do they have staying power? Let’s take a look at some of our favourite examples from throughout the years.
1. Trooper - Iron Maiden
Iron Maiden collaborated with Robinson’s brewery to craft Trooper, a deep, golden ale in 2013, and they’ve since sold over 3 million pints. Lead singer Bruce Dickinson, a traditional English ale aficionado, was supposedly integral in the creation of this beer, which is evident in the finished product: it’s dry with caramel notes and a slight bitterness, with an overall taste that can only be described as a little bit… crazy.
2. Build a Rocket Boys! - Elbow
Mercury prizewinners Elbow came out with their 4% cask ale to celebrate the release of their 2013 album of the same name. This one was another collaboration with Robinson’s brewery, and another big success: almost 750,000 pints were sold in two years and over £40,000 was raised for the Oxfam East Africa appeal. The band and brewery discontinued the limited edition beer in 2013 to make way for a new album - and new beer.
3. Punk in Drublic - NOFX
This lager from LA punk band NOFX was made especially for “when you need something to wash the noise down”. Until May, it was brewed by California-based Stone Brewing, but the sponsorship was promptly cancelled due to controversy surrounding the band. It’s 5.8% and more punchy than your average lager, with a bold and reckless flavour that suits NOFX no end.